Teddi, White Rose Collective

Teddi Cranford is the go-to hairdresser for it-girls like Pamela Love, Jemima Kirke and the Dannijo jewelry designers.  Adept at creating perfectly unfussy yet elegant styles, Teddi  was a stand out member of superstar Guido Palau’s backstage team doing hair at ready-to-wear and couture shows around the world.  She pooled her insider contacts to form White Rose Collective, a full service beauty agency for special events.  A fearless color chameleon who is currently a pale buttery blonde, here she shares both her red (and tow) head maintenance tips. 

Redhead Routine

Nikki Ferrara at Marie Robinson Salon is responsible for my redhead phase.  Nikki is herself a cute redhead and does the hair of Mila Kunis, Olivia Wilde and Elizabeth Olsen.  This shade takes commitment.  It pretty much takes over your life.  Nikki and I would get into it because I would get so obsessive about getting this exact bright copper red.  There are no short cuts.  It takes dedication and effort.  You must live at the salon and retouch every 3 weeks.  Wash no more than twice a week, a good shampoo for color-treated hair is Shu Uemura Moisture Velvet Nourishing Shampoo and Conditioner for Dry Hair.  That and Oribe are the only two brands I find that allow my hair to dry naturally and look soft with a good wave. To give my hair more volume, I might curl just a few face-framing pieces using a one-inch curling iron.  Two products I can’t live without are Klorane Dry Shampoo and Bumble and bumble Brilliantine

Blond Routine

Victoria Hunter of Wittemore House is my favorite colorist for blondes.  As we know by now, washing every few days (or even longer) to keep your natural oils penetrating the hair is key – you can use a dry shampoo like the Klorane Dry Shampoo or any sort of texture spray like Oribe Texturizing Spray in between to go as long as possible.  If your hair tends to get brassy in between glosses, try a purple shampoo and conditioner to tone it down. I like Oribe’s Bright Blonde Shampoo and Conditioner for Beautiful Color. If you’re on the warmer side of blonde, Oribe’s Gold Lust Repair and Restore Shampoo and Gold Lust Transformative Masque is amazing. Definitely stay away from direct heat and use hot tools and blowdryers as minimally as possible for a while. Indulge in a hair oil (I like Oribe Gold Lust Nourishing Hair Oil) because it’s versatile enough to use many different ways. You can lather it on at night and wash out in the morning, or lightly put it in damp hair to air dry for a light finish that feels soft.  Consider a healthy trim with the change of season.  Also beware of hard water!  It can turn blonde hair SO brassy. Get a shower filter and change it every few months. The quality of your hair will improve dramatically. 

If you’re a bride-to-be or need to look fabulous for a special event contact White Rose Collective at info@whiterosecollective.com.


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